Heights of Fashion and Consumer Consciousness
Monday, October 22nd, 2007Against the dramatic backdrop of the Great Wall of China, Karl Lagerfeld and Fendi orchestrated a show of opulence and grand scale on a catwalk 300 meters in length. A fusion of Lagerfeld’s womenswear collection with accessories by Fendi, the show was a couturier coup.
Among the fashionistas in attendance was actress Zhang Ziyi of Crouching Tiger, Hidden Dragon fame. Pictured wearing a Lagerfeld couture creation, it is fabricated of fur. At a time when consumer social consciousness has reached new heights, Lagerfeld boldly substantiates his use of animal fur by pointing out that other companies have, and still do, use leather, and that to use one and espouse military opposition to the other animal product, is nothing short of hypocritical.
Consumer social consciousness has also given rise to concern about the use of conflict free diamonds in the manufacture of jewelry items. Conflict free, or cruelty free diamonds, are those which are not mined by warlords with the intent to control a country’s mineral wealth.
Regulations within the diamond industry are helping to certify the origin of product, which serves to satisfy jewelry merchants as they can then assuage the concern of the consumer.
If this is important to you, and so it should be – look for industry integrity when choosing to make a conflict free diamond purchase.
Notice Zhang’s earrings – the popular linear drop style is an absolute favorite among the fashion elite at the moment.
Here is an array of delightful dramatic dangles:

From left to right:
Two Tone Oval Diamond Drop Earrings are slimming in effect with the versatility of two precious metals.
White Gold Diamond Drop Earrings go to great lengths of luxe!
Peridot Drop Earrings feature the perennially popular peridot with the sparkle of dew drops.
Linear dangle earrings add a touch of drama to both day and evening wear!









